HI I'M EYAD HUSSEIN
14 years' success driving brand presence and expansion for high-profile organization
international award winner
Jury member at PHNX Awards 2023
Jury member at PIKASSO Awards 2022
Highly skilled and creative Art Director with a proven record in conceptualizing cost-effective and innovative design solutions for print, web, and broadcast media applications for leading companies.
Accomplished in setting an industry-leading creative vision to drive marketing and communications strategies across traditional and digital media platforms, improving brand identity and increasing market presence.
Specialist in planning unique, creative, and high-impact materials, from conceptualization to content delivery, analyzing trends and identifying emerging technologies to maximize organizational and sales performance. Adept in managing competing project priorities in a fast-paced, high-pressure environment, completing multiple deliverables on schedule and to budget. Collaborative leader, winning business pitches, developing staff competencies, engaging clients, and building relationships with key stakeholders. Bilingual proficiency in English and Arabic.
CAREER EXPERIENCE
• Develop creative concepts, and supervise teams involved in artwork.
• Layout design and copywriting for visual communications media, such as magazines, books, newspapers and packaging. In addition to handling production jobs and 3D projects rendering.
• Produce direction and guidance to the team, conducting research, conceptualising designs, to produce full campaign presentation that includes strategic and creative concepts aiming CANNES LIONS.
FUSE Sr. Art Director | Mar 2019 - Oct 2019
• Processing BTL, ATL, CGI arts (3D), Interior, and animation jobs. • Concept creation for single ads, as well as full campaigns.
• Illustrations (Cartoons) from scratch to the final stage of execution to make sure that the Client’s brief is meeting the creative solution or in some cases exceeding the expectation
• Presenting work to the clients.
Y&R Art Director | Mar 2016 - Feb 2019
Provide executive leadership to a marketing and communications company that specialises in advertising, digital and social media, sales promotions, direct marketing, and brand identity consulting.
• Lead a team of creative staff, developing a creative vision, compelling campaign solutions, and visual communications strategies to a wide range of clients to boost performance and position products to the markets.
• Provide strategic direction and guidance to teams, enhancing competency levels, supporting growth, and monitoring productivity to deliver projects on the agreed schedule.
• Develop comprehensive approaches to position brands and products, conducting research, analysing trends, and examining competitions to infiltrate global and local markets.
• Achieve client satisfaction by providing premium customer experience, understanding requirements, conceptualising designs, collaborating with various teams, and transforming ideas into an original, compelling graphics content and production.
• Improve quality results by evaluating engagement, re-designing processes, and implementing changes, increasing work efficiency and successful outcomes.
Key Achievements:
• Successfully developed value-added offerings that build incremental revenue streams for the organisation and client base, winning business pitches and attaining company objectives.
• Maximised brand presence and marketing performance of high-prole clients, with a budget of JOD 4M, including Orange Telecom, Kia, Isuzu, Honda, Nabil, Siniora Royal Jordanian, IKEA, AlMaabar, Mr. Chips, Mercedes Benz, Bank of Jordan, and The Group (Cozmo Supermarket, Hamleys, BHS, and Readers).
Y&R Junior Art Director | May 2015 to March 2016
Obtained a higher level of responsibility to support senior leaders in efficiently delivering the highest quality marketing and promotion solutions.
• Generated original visual illustrations to respond to client requirements, developing concepts and content, applying creativeness, and keeping abreast with industry standards and trends.
• Maximised market performance and brand visibility by formulating an inventive, innovative, and compelling design work, targeting audiences, supervising photoshoot, and optimising engagement.
• Established relationships with a wide range of clients, building a robust network of connections, selling pitches, and managing expectations.
Y&R Senior Graphic Designer | October 2012 to May 2015
Conceptualised 35 design solutions that achieve marketing strategies from concept to completion, supervising a team in creating ideas, comps, layouts, and final art.
• Integrated technology, design, and branding by creating clear, engaging, and extensible visual styles and components for multiple media channels, including traditional.
• Developed innovative solutions to address design flaws and issues, evaluating performance and identifying visual design opportunities to generate new revenue streams.
• Improved brand identity of various clients in the market, translating creative direction into conceptual ideas, formulating storyboards, and communicating designs.
• Analysed the impact of designs by assessing engagement, evaluating data, conducting competitive research, and overcoming challenges
JWT Graphic Designer | Jan 2011- Oct 2012
Delivered services to one of the pioneering marketing and communications company, developing a visual brand for various organisations and companies.
• Examined the business objectives of high-prole clients including Zain Telecom, HSBC, Landmark Hotel, Fine, Lexus, and Toyota, developing design briefs and interactive design to communicate corporate identity.
• Developed creative ideas and concepts, including layout, typography, imagery, and color, delivering multiple projects on schedule and to budget.
• Produced various marketing and campaign materials, including POS, press and outdoor promotional items, DM, brochures, and digital merchandise, to increase brand visibility and consumer engagement.